PepsiCo Egypt teamed up with Ahead of the Curve to challenge the country's most audacious entrepreneurs - from packaging designers to tech innovators - to envision the future of healthy, environmentally-friendly products.
Would you dare re-imagine the future of packaging and reinvent healthy snacks? Taking the lead in supporting Egypt’s audacious entrepreneurs, PepsiCo Egypt in collaboration with Ahead of the Curve (ATC) has launched the Snacks Innovation Competition, calling on entrepreneurs - from packaging designers to tech innovators - to envision the future of healthy, environmentally-friendly products.
In tune with its goal to encourage a healthy lifestyle, improve the availability of affordable nutrition and enhance sustainable agriculture capability, PepsiCo Snacks is now expanding its scope to support Egypt’s most promising entrepreneurs, and has teamed up with ATC to craft a one-of-a-kind program to help entrepreneurs build an impactful sustainable business and a chance to win an online course at Madrid’s renowned IE Business School.
Delving into Egypt’s buzzing entrepreneurial scene and its culture of innovation, the powerhouse aspires to play its part in supporting the entrepreneurship ecosystem by creating, launching and executing a program to identify and grow seed and early growth stage startups in the Food and Beverage industry.
The challenge was announced at the RiseUp summit last December, and will provide mentorship, expertise, exposure and training to startups in Egypt, as well as technical assistance and capacity building from its partners.
So what’s at stake?
If you think you’ve got what it takes to develop healthier snacks to enrich the Snacks portfolio and improve people’s well being, or create sustainable and environmentally friendly packaging options for PepsiCo’s snacks business, or develop new digital technologies which deliver a strong a brand experience and engage consumers with PepsiCo brands, you’re on for the challenge of the year.
Up for grabs is not just mentorship, but a life-changing experience!
Apply now here! Your last chance is on February 18th.
*The content of this article has been sponsored.
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